Fingerhut points the way to more e-commerce

"For the past several years Fingerhut, No. 127 in the Internet Retailer Top 500 Guide, has been quietly rebuilding Fingerhut.com into an e-commerce site that appeals to its core shopper: bargain-conscious shoppers with average household income.   In 2007, Fingerhut grew its e-commerce revenue to $140 million, an increase of 70.7% from web sales of $82 million in 2006, and up 169.2% from web sales of just $52 million in 2005."

http://www.internetretailer.com/dailyNews.asp?id=25061

The Internet is gaining as Fingerhut’s retail channel of choice

"The web accounted for 26% of sales in 2006 for direct marketer Fingerhut Direct Marketing, up from 22% in 2005. The online sales target for 2007 is pushing 30%, says Brad Smith, vice president of e-commerce and digital marketing for Fingerhut."

http://www.internetretailer.com/dailyNews.asp?id=21192

Horizontal Integration launches a new site for Fingerhut

Fingerhut Direct Marketing, Inc, headquartered in Eden Prairie, MN, is a rapidly growing, privately held direct marketer selling a broad selection of merchandise through catalogs.

http://www.horizontalintegration.com/Header/Global/Case%20Studies/Interactive%20Marketing/Fingerhut%20Direct%20Marketing%20Inc/Overview.aspx